11. How to Run Meta Ads (Overview)
Path in Zenith:
Meta AdsClick-to-WhatsApp (CTWA) ads run on Facebook & Instagram with a 'Send WhatsApp Message' button. One tap opens a chat with your number, and a lead is auto-created in Zenith with the ad's name as source. This is the fastest way to fill your pipeline.
Before you start
- •A Facebook Page for your business.
- •A Meta Ad Account with a payment method added (UPI/card works in India).
- •WhatsApp connected in Zenith (Article 1) — ideally in the same Business Portfolio.
- 1
Connect your ad account credentials to Zenith → see Article 12.
- 2
Create your first CTWA campaign → see Article 13.
- 3
Watch results inside Zenith: the Meta Ads page shows Number of Leads, Click-Through Rate, Cost Per Lead, and Total Spend — no need to open Ads Manager daily.
Capture: Zenith Meta Ads overview dashboard. Highlight: the Cost Per Lead metric.
Tips
- •Start with a small daily budget on ONE offer for ONE vertical — judge after 3–4 days, then scale what works.