13. How to Create a Meta Ad (Click-to-WhatsApp)

Path in Zenith: Meta Ads → Create Meta Ads Campaign

Build the campaign from Zenith — it mirrors the same objective and settings you'd configure directly in Meta Ads Manager.

1
Go to Meta Ads → 'Create Meta Ads Campaign' (or Campaigns → New Campaign → Meta Ads).
2
Objective: choose Engagement → conversion location 'Messaging apps' → select WhatsApp.
Capture: Objective selection screen. Highlight: WhatsApp as the message destination.
3
Ad Set: select your Facebook Page and connected WhatsApp number.
4
Budget: start small. Schedule: run continuously.
5
Audience: Location = your city + a radius, Age = your buyer range, add 1–2 interests — don't over-narrow.
Capture: Audience section with location radius on the map. Highlight: the radius.
6
Placements: keep Automatic (Advantage+).
7
Ad creative: upload a real photo/video of your shop, product, or site — real beats stock. Write Primary Text = customer's pain + your offer. Headline = the offer. CTA button = 'Send WhatsApp Message'.
Capture: Ad creative editor with preview. Highlight: the Send WhatsApp Message CTA.
8
Icebreakers: add 2–3 tap-able starter questions (e.g., 'Price kya hai?', 'EMI options?', 'Site visit book karni hai') — these become the customer's first message.
Capture: Icebreaker questions setup. Highlight: the three questions.
9
Publish → status 'In Review' → usually Active within a few hours.
10
Track in Zenith: every ad reply lands in Chats tagged with the ad name; a lead is auto-created (Article 9). Judge ads by cost per QUALIFIED lead, not clicks.

Tips

•One ad = one offer. 'Everything available' ads perform worst.
•Ad rejected? Usually a policy word in the text (loan guarantees, before/after claims) — reword and resubmit.
•Refresh creative every 2–3 weeks; a frequency above ~3 means people are seeing it too often.