10. How to Create a Broadcast

Path in Zenith: Campaigns → New Campaign → Broadcast Campaign

A broadcast sends one approved template to a chosen audience at once — festival offers, new stock alerts, payment reminders.

1
Go to Campaigns → 'New Campaign' → choose 'Broadcast Campaign' in the Select Campaign Type dialog.
2
Audience step: search and filter your contacts by Domain, Source, Status, Priority, Engagement, or Tags to build your audience.
Capture: Audience step with filters open and the matched contact count visible. Highlight: the contact count.
3
Message step: choose an Approved template (Marketing category for offers) and map variables to contact fields — {{1}} → Name gives every customer a personalised message.
4
Review & Send step: check the audience count and confirm.
Capture: Review & Send screen. Highlight: the audience count.
5
After sending, open the campaign's report to see delivery and reply stats. Replies land in Chats, tagged with the campaign.

Good to know

•Broadcasts send immediately once confirmed — there is currently no 'schedule for later' option in the wizard.

Tips

•New numbers have a daily limit of unique customers you can message (it increases automatically as quality stays good) — warm up gradually, don't blast your whole list on day one.
•Too many blocks = quality rating drops = Meta cuts your limit. Always send relevant offers and include an opt-out line.
•Best performing broadcasts are filtered/tagged audiences (e.g., only bike-enquiry leads), not your entire contact list.